AFL v NRL TV Ratings

[Willis 21]

But also add up the populations for the regions not covered by OZ Tam...

Or do you concede that they will be 2 million??

[yeenar69]

well I watch the NRL before the AFL thats how I missed my sons Auskick game

[Willis 21]

What Australia watched, Friday June 8

Description Network Sydney Melbourne Brisbane Adelaide Perth

1 SEVEN NEWS Seven 1,545,000 452,000 398,000 295,000 194,000 206,000
2 TODAY TONIGHT Seven 1,378,000 399,000 348,000 278,000 159,000 194,000
3 NINE NEWS Nine 1,334,000 434,000 360,000 258,000 152,000 130,000
4 BETTER HOMES AND GARDENS Seven 1,215,000 418,000 393,000 227,000 177,000
5 ABC NEWS ABC 1,166,000 362,000 337,000 203,000 119,000 145,000
9 BIG BROTHER - FRIDAY NIGHT LIVE Ten 1,072,000 263,000 296,000 223,000 168,000 122,000
12 SEVEN'S AFL: RND 11: ESSENDON V WEST COAST Seven 929,000 32,000 459,000 10,000 172,000 256,000
22 NINE'S LIVE FRIDAY NIGHT FOOTBALL Nine 612,000 418,000 194,000
(OzTAM preliminary estimates, mainland capitals)

http://blogs.smh.com.au/sit/archives/20 ... other.html

In addition, Better Homes and Gardens on Channel 7 matched the audience numbers for Channel 9's Friday Night Live NRL in Sydney and absolutely smashed the NRL coverage in Brisbane.

A real worry one would think when Better Homes and Gardens rates better than a live NRL game in Sydney and Brisbane. Oh and lets not forget the spectacular figures for Channel 10's Big Brother Friday Night Live in Brisbane. Channel 9's NRL coverage was last in the ratings amongst the commercial networks in Brisbane - being smashed by Better Homes and Gardens and Big Brother Friday Night Live.

Beaussie... I've just noted that Better Homes and Gardens beat the AFL in Adelaide, as well.

DO the same concerns you have for Brisbane apply for AFL in Adelaide as well....

[Beaussie]

You fool, don't you realise the AFL is on Channel 7 after Better Homes and Gardens. Obviously the average for the AFL up until 11:30pm is going to be less than a program broadcast at 7:30pm that only goes for 1hr.

[Willis 21]

http://www.news.com.au/couriermail/stor ... 89,00.html

June 12, 2007 12:00am

SCOOBY-DOO was panned by critics when it aired on the big screen but when Channel 9 ran a repeat against the Brisbane Lions on Saturday night it was a ratings bonanza.

Brisbane has not won in five weeks and the defensive mindset and hesitance in attack is a turn-off for fans who are voting with their feet and the TV remote.

But don't expect Lions coach Leigh Matthews to lose sleep over it.

Brisbane failed to draw 30,000 through the gate and a meagre average of 124,000 tuned in for the clash against the Western Bulldogs, well down on last year's figures. But 180,000 watched a repeat of the cartoon dog and his misfit-crime-fighting mates.

Saturday night's clash disintegrated into a yawn-fest as the Lions pushed numbers behind the ball forcing the Bulldogs to chip the ball back and forth among each other in their defensive end.

The funny thing is, is that this was one of the Lions best results in a while, as they don't normally draw 100,000...

Still no match for one of the worst movies of modern time..

Scooby Scooby Doo.. where are you??

[Willis 21]

http://www.mediaspy.org/forum/index.php?showtopic=12284

What Australia watched, Wednesday, June 13
Description Network Sydney Melbourne Brisbane Adelaide Perth
1 STATE OF ORIGIN RUGBY LEAGUE 2ND MATCH Nine 1,967,000 915,000 257,000 725,000 41,000 28,000
2 SEVEN NEWS Seven 1,663,000 408,000 458,000 304,000 216,000 277,000
3 TODAY TONIGHT Seven 1,605,000 388,000 478,000 285,000 194,000 261,000
4 NINE NEWS Nine 1,275,000 341,000 412,000 255,000 161,000 105,000
5 HOME AND AWAY Seven 1,247,000 341,000 383,000 201,000 140,000 183,000
6 A CURRENT AFFAIR Nine 1,219,000 319,000 377,000 282,000 137,000 103,000
7 TEMPTATION Nine 1,182,000 301,000 414,000 241,000 118,000 109,000
8 ABC NEWS ABC 1,153,000 335,000 349,000 194,000 116,000 160,000
9 BIG BROTHER Ten 1,141,000 292,000 315,000 234,000 154,000 146,000
10 SPICKS AND SPECKS ABC 1,139,000 324,000 356,000 143,000 154,000 161,000

Another fantastic result for the Origin last night... and have a look at the Melbourne figures.. 257,000 at a graveyard slot....

Gee the audience for the game is growing big time there...

Imagine the Swans getting this in Sydney, even though they show the game live...

[Willis 21]

http://www.ebroadcast.com.au/enews/nine ... 40607.html

Game Two of the State of Origin Rugby League series was easily the number one program around the country (1.967 million). In Melbourne, the match peaked with 330,000 viewers, averaged 257,000 and dominated the last hour over Seven and Ten.

The game is getting so big in Melbourne that it is actually "dominating" the other commercial channels...

Even I am shocked!!

[Beaussie]

Decent Melbourne figures for State of Origin, but Channel 9 was definately justified in putting the E.J. Whitten Legends Game on live before State of Origin providing it a good lead in audience.

Those figures for the E.J. Whitten Legends Game are astonishing considering it is basically fat has been footballers running around.

Compare the average of 552,000 for the Legends Game with the 358,000 for State of Origin Game 1. It's amazing that the best representive game of Rugby League on the calender is thrashed by some has been AFL players in a Legends game.

Game Two of the State of Origin Rugby League series was easily the number one program around the country (1.967 million). In Melbourne, the match peaked with 330,000 viewers, averaged 257,000 and dominated the last hour over Seven and Ten.

· Locally, the E.J. Whitten Legends Game was the top program of the night assisting in giving Nine Melbourne a winning 31.8 per cent all-audience prime-time share over Seven (25.7) and Ten (20.1).

· The E.J. Whitten Legends Game averaged 552,000 viewers in Melbourne, dominating every quarter hour and peaking with 640,000 viewers. The match was shown in Melbourne, Adelaide and Perth and averaged 773,000 viewers across all three cities.

http://www.ebroadcast.com.au/enews/nine ... 40607.html

What Australia watched, Wednesday
Description Network Sydney Melbourne Brisbane Adelaide Perth

1 STATE OF ORIGIN RUGBY LEAGUE MATCH - Game 1 Nine 1,982,000 831,000 358,000 725,000 38,000 30,000
(OzTAM preliminary estimates, mainland capitals)

http://blogs.smh.com.au/sit/archives/20 ... _week.html

[Willis 21]

Gee... A match of AFL involving legends of the game outrates a Game of Rugby League involving 2 interstate sides in Melbourne...

Who'd have thought it...

A "good lead in audience"... yeah all those people were too lazy to flick the remote over to another channel...

[Beaussie]

Gee... A match of AFL involving legends of the game outrates a Game of Rugby League involving 2 interstate sides in Melbourne...

Who'd have thought it...

Like I said previously, the EJ Whitten game involved fat has beens running around, yet was still a ratings winner for Channel 9 in Melbourne and totally justified the networks decision to not go live with the Rugby League State of Origin.

I've also read on other forums that the State of Origin broadcast started at 9:30pm in Melbourne. Certainly not the graveyard slot that was expected. Bearing this in mind, the ratings achieved for State of Origin during prime time are not that spectacular at all.

[Beaussie]

I've read before that there is up to 1 million viewers doubled up at a time. Hardly worth taking seriously when the system is so obviously flawed. When was the last time you saw the regionals being taken seriously by advertisers or the media in general. Only seems to be the NRL and its supporters constantly banging on about the importance of the regionals.

Absolute rubbish....Please post a reference...

Please add up the populations in the Hunter, Wollongong and South Coast, ACT, Northern NSW, and Central and North Queensland and you would be looking at 2 million people...

Well I asked someone in the know about this very issue and here is the response I got from dr nick. Seems reasonable to me that there is a massive double up when people push the regionals line. Funny that as I said, it only appears to be Rugby League fans and the NRL that push the regionals line as undisputed fact.

Hey Beaussie.

I once worked out the catchment overlap - it is significant since it takes into account the Wollongong/Illawarra, the Central Coast and the entire Gold Coast and Sunshine Coast. Thus people who add regionals to Oztam figures are doubling up a significant chunk of Australia's East Coast population.

It is also worth noting the Network's pitch to sponsors based on Oztam figures. Not only is Oztam research far more reputable (set top box, non-survey based), but it encompasses a vast chunk of the population which AC Nielsen surveys by phone, rendering AC Nielsen research minimal in terms of sponsorship considerations.

You may also remember AC Nielsen's data collection models were heavily biased in favour of Channel 9 programs prior to Oztam compiling metro ratings - some theories postulate people more willing to answer the phone and participate in telephone surveys tend to be the older viewership, which biases Ch 9 quite heavily.

Cheers.

[Willis 21]

I once worked out the catchment overlap - it is significant since it takes into account the Wollongong/Illawarra, the Central Coast and the entire Gold Coast and Sunshine Coast. Thus people who add regionals to Oztam figures are doubling up a significant chunk of Australia's East Coast population.

Looking at the maps that he originally provided and you have put on the first page of this thread, only parts of the Central Coast are included, Wollongong/Illawarra is not inluded, and the Sunshine Coast including Noosa north is not included, so only parts of this region is "doubled up"

There are still 2 million people not included from the Hunter, Illawarra, Central and Northern NSW, Central and North QLD...

You may also remember AC Nielsen's data collection models were heavily biased in favour of Channel 9 programs prior to Oztam compiling metro ratings - some theories postulate people more willing to answer the phone and participate in telephone surveys tend to be the older viewership, which biases Ch 9 quite heavily.

Convenient excuse. Its only the last 2-3 years that the set top boxes have been in use in Metropolitan areas.. I don't remember too many complaints before about the old system. And its an out and out generalisation to say that older people would participate in the surveys and would be more likely to nominate Channel 9. Why? Also, the country TV stations are either PRIME WIN or NBN anyway, so how is Channel 9 relevant??

I notice on thing you haven't tried to address is my point that one quarter of NRL teams are in regional areas not covered by Oz Tam.

These teams are Newcastle, Canberra, Nth Qld, St George ( Illawarra ).

This is like trying to exclude Perth and Adelaide markets from AFL figures...

When you look at the fact that NZ are not included, and Melbourne never get the games shown on FTA anyway, its amazing the results Rugby League gets in purely Oz Tam markets!!

[Beaussie]

You do at the very least agree that the doubling up between OzTam and AC Nielsen is significant and an important consideration for the TV networks and advertisers/sponsors. Perhaps that was what dr nick was speaking of when he stated:

It is also worth noting the Network's pitch to sponsors is based on Oztam figures. Not only is Oztam research far more reputable (set top box, non-survey based), but it encompasses a vast chunk of the population which AC Nielsen surveys by phone, rendering AC Nielsen research minimal in terms of sponsorship considerations.

[TLPG]

There are still 2 million people not included from the Hunter, Illawarra, Central and Northern NSW, Central and North QLD...

Now I know you're nuts, Willis!!

Newcastle 512,000
Wollongong 274,000
Gosford 301,551
(and nowhere else in New South Wales in the regions you stated in six figures)
Cairns 128,284
Townsville 143,328
(and nowhere else in Queensland in the regions you stated in six figures)

TOTAL SO FAR; 1,359,163

So where's your two million again?

[Willis 21]

Sorry, I got a bit lazy...

Add Canberra, South and North Coasts of NSW, Western NSW and the rest of regional QLD outside of Cairns and Townsville.

Theres the difference...